A view into what drives Pass holders to book lessons — and what holds them back. Filter by resort, lift pass, or segment to explore the patterns behind every recommendation.
Section 01
The headline picture. Respondent makeup, key insights, and where to dig deeper. Every number below responds to the filters above.
Section 02
Who answered the survey. We unpack their skiing profile, travel context, and demographics — to give context for everything that follows.
Section 03
What triggers Pass holders to book lessons — and what would have, but didn't.
Section 04
What almost stopped Purchasers — and what actually stopped Non-Purchasers — from booking lessons.
Section 05
How Pass holders prioritise the factors that shape their lessons decision — what they surface unprompted, what they rate as essential, and the reasoning behind it.
Section 06
How appealing each multi-day lesson package is to Pass holders, and the reasoning behind those ratings.
Section 07
What Pass holders consider a fair price for a 3-Day, Any Day Group Lesson Pack — using the Van Westendorp Price Sensitivity Meter.
Section 08
What Pass holders would build if they could design their own lesson — across start time, duration, format, add-ons, and price.
Section 09
What would make lessons more valuable to Pass holders going forward — from lower cost and bundles to better level matching, instructor quality, and progression feedback.